The hottest enterprise cloud storage products are

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Free enterprise level cloud storage products have never been a good practice. In the era of

Internet +, various cloud based services have begun to expand to various traditional industries, and various enterprise level Internet products have stepped on the front stage to actively explore the market. Among them, cloud storage is a very prominent business. After all, for most practitioners in traditional industries who are not very proficient in interconnection, replacing USB flash drives is a problem that is easy to understand and urgently needs to be solved

in view of this, major Internet companies have launched their own cloud storage business, hoping to use it as a traffic entry to attract users, and then gradually recommend other products of the company to customers, such as Google's googledrive, Microsoft's skydr, that is, the breakpoint ratio setting page I, the main role of Jinan assay impact insulation withstand testing machine VE, Alibaba OSS, etc. of course, there are also companies that focus only on cloud storage and develop vertically, Such as box, Dropbox, etc

some companies that have launched cloud storage businesses hope to use this as a traffic entry, some hope to occupy the market as soon as possible, and others are deep-rooted and meticulous, trying to meet the needs of various customers in different industries. Since there are different demands, there will be different market strategies, and whether to charge for free (or to charge a very low fee symbolically) is one of the focuses of debate

generally speaking, in order to snatch users, new companies often use the banner of free, at least to attract attention. As long as the product quality is acceptable, it can get good results most of the time. Similar examples are common in the TOC market. But when it comes to tob, is free still an effective means

Gartner, the world's top technology consulting company, once rated the enterprise level cloud storage companies in the U.S. market in 2014 according to the convenience, security, storage capacity and other performance of their products, and classified the excellent companies according to their respective characteristics:

it is worth noting that all companies in the market leader box in the figure provide fee based cloud storage services. In fact, on this list, only a few companies in the market challenger box provide services with free basic functions and charged additional functions. It can be seen that in the enterprise cloud storage industry, delicious lunch is never free

why did the free strategy of killing all sides in the TOC market fail to play its role in the tob industry? Is it because tob's customers are not bad money owners, or is the tob industry still in a state of traditional conservatism and lack of so-called Internet thinking

the world is bright, and all are Lilai; The world is bustling, all for benefit. No one can't live with interests, not to mention that most enterprises are established to pursue interests, but enterprise users, compared with individual users, need to consider not only the purchase and use costs, but also the sunk costs caused by choosing a service when choosing a service

sunk cost is a big thing for enterprises not to be offset, and it is also true in choosing cloud storage products. First, the migration cost of cloud storage data is very high. Although the reading and writing speed of storage devices and the transmission speed of networks are developing rapidly, it is undoubtedly far from meeting the needs of an enterprise that may be prone to several tons of data. In this case, it is particularly important to choose a stable and lasting cloud storage service. Imagine if an enterprise had chosen kupan as its cloud storage solution before, how much human and material resources would it have to invest to complete the migration of all data after seeing the announcement that kupan announced that it would completely stop services in October? And in the process of migration, the possible data confusion or even loss may also bring a disaster at any time

secondly, the learning cost of cloud storage tools should not be underestimated. Cloud storage products for enterprises often have functions such as multi person collaboration and common backup, while the multi person collaboration schemes launched by various cloud storage companies often differ greatly in operation. Therefore, when enterprises decide to change the cloud storage scheme, it is easy to cause data loss accidents due to employees' negligence. Even if there may be a so-called seamless handover, there may also be a detailed and complete change plan, but in any case, this will be a huge possible accident point, which cannot be ignored by enterprise decision makers

above the cost, the cost is also a factor that enterprise decision makers need to consider when choosing cloud storage products. In TOC's cloud storage products, user data is often big data, and the topic of user privacy is often rampant. It's very helpless. In the domestic environment of a loser economy, protecting users' privacy is often far less attractive than free

but in enterprise level products, business owners should not treat their data so carelessly. If the cloud platform where the data is stored carries out so-called big data on user data, there may be the behavior of disclosing or even peddling user data to competitors. In particular, some cloud storage platforms not only provide data storage services, but also are market competition participants in some businesses. This behavior of being both a referee and an athlete is more difficult to reassure customers. Just think, can e-commerce enterprises store their data on Alibaba cloud with confidence, and can game enterprises trust their products on Tencent's Micro cloud with peace of mind? Sorry, this is China

on the issue of enterprise data privacy, a solution for users to choose is: customers can only choose cloud storage professional services provided by cloud storage providers, and deploy them on their own private cloud storage devices, or on their own purchased network storage space, such as Amazon's AWS. This can not only provide high-quality services for the cloud storage needs of users' data, but also ensure that users' data is only in their trusted storage space, without the risk of being peeped by competitors

this may be the best security solution for business owners who are worried about the security and confidentiality of business data. It can not only avoid the risk of their own privacy, but also avoid the worry of equipment downtime and service shutdown. After all, let God be God, Caesar be Caesar, let the service provider return to the original, only act as a waiter, and keep the data neutral is the right way to make all parties feel at peace and perform their duties

from another perspective, it may not be an effective way for enterprise cloud storage service providers to take free as a marketing strategy. Although the so-called Internet thinking is blowing all walks of life like the spring breeze, and the theory that the wool comes from the dog and the pig pays the bill is popular, after all, all corporate cultures that do not aim to make money are hooligans. A company that has given up charging users for all keyboarding of products and services can maintain its operations in no more than several ways: massive advertising, continuous capital injection, or blood transfusion provided by other products of the company

advertising for enterprises is not as easy as the general consumer market. First of all, there are not so many advertisers, and there has always been a situation of too many and too few. Secondly, for enterprise oriented services, the number of customer groups is also difficult to reach what level. What customers need is often a special service, which makes the customer group not as large as the consumer market. Again, few advertisers are willing to invest in targeted ads that only improve brand awareness, while cloud storage service providers' accurate advertising based on user big data often leads to customer fear. Therefore, it is often difficult to rely on advertising to feed the abacus of services in the enterprise market

dependence on capital is also a double-edged sword. Too many cases show that the reversal of capital will bring all kinds of possible consequences: the founder is out, the product is eager for quick success and instant benefits, and even the enterprise is closed. As long as business owners can feed the company on their own, they should not easily touch the capital. Not everyone can tame the beast

the last strategy is to take free services as the traffic entry to attract users, and then other paid services to transfuse free products. It seems to be a good choice, but in fact, cloud storage services, whether enterprise level or ordinary consumer level products, traffic entry is not a wise approach: free traffic entry may bring a large number of users to attract advertisers or investors, However, a large amount of data will also attract the attention of regulators. In this situation, cloud storage service providers may not be able to remain neutral to data. Moreover, most free users are anonymous, and the possible regulatory cost of massive anonymous data will also become a great burden for service providers. Baidu and 360 have been named by the regulatory authorities, requiring users to remove all kinds of pornographic files stored on the cloud disk

those service providers who try to become traffic portals often fall into a scura and calybdis dilemma:

if they need to attract users, they have to make various commitments, acquiesce in users' violations of service terms to a certain extent, and need to deal with the regulatory authorities. They also have to scan and monitor the data, or even operate directly over the users. Other Internet services do have the trend of more users and more money, but cloud storage services still have greater fear of risks, and may even be shut down. Who dares to touch the flow inlet made by licking blood on the knife edge? Ali's cool plate simply closed its own door

cloud storage service for enterprises is not a product that can simply rely on playing free cards to attract users. As a basic tool service, it provides users with the protection of data, and data is users' life in many cases. Will users choose clothes that can't cover their bodies for free, spoiled and expired food for free, shelter that can't cover the wind and rain for free, and transportation with potential safety hazards for free? In the same way, data stored in you and me is life-threatening

what the industry should advocate is to encourage users to buy insurance for their lives, rather than telling users: Although you may die when you come here, we are free

free services for all enterprises have never been a way to impress users. In the current environment that boasts the so-called Internet thinking, ensuring that your products are responsible for users is the king's way. Those little tricks with so-called interconnected thinking should be stopped as soon as possible

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