Analysis and formulation of three main reasons for

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Three main reasons for frequent LED industry problems are analyzed and corresponding countermeasures are formulated

according to various cases of current LED industry problems, there are three main reasons for frequent LED industry problems. According to these three reasons, formulate corresponding countermeasures. According to various cases of LED industry problems, there are three main reasons for the frequent occurrence of LED industry problems. Only by formulating corresponding countermeasures according to these three reasons can P2P develop more healthily and steadily. So what should we do according to these three reasons

disordered market subsidies

in recent years, the government's financial subsidies for the field of photoelectric energy conservation in San'an are only a regulation for the country to promote the LED industry within a specific period of time. At the same time, government subsidies have also caused serious overcapacity of domestic LED chips, resulting in a sharp decline in the price of LED chips. Many led listed companies have shown a bad state of increasing income without increasing profits in recent years

however, in this year's semi annual report, San'an optoelectronics did not include government subsidies in the current profit and loss, and the net profit growth was still beautiful. In the first half of the year, the sales revenue was 2.177 billion yuan, and the net profit attributable to shareholders of listed companies was 666 million yuan, with a year-on-year increase of 43.87, making it the top earner in the upstream of LED

the subsidy chaos hurts not only the fairness of the delisting system. Statistics show that in the first half of this year, among the 58 listed companies with subsidies of more than 100 million yuan nationwide, 40 are domestic and international holding companies or joint-stock companies without equipment that can directly detect the thermal properties of thin films, accounting for nearly 70%. In addition, the amount of government subsidies received by 93 companies in the first half of the year was less than their net profits. In the past three and a half years, 278 companies have relied on government subsidies to turn losses into profits, and some companies have even avoided delisting

price war is an indispensable weapon

according to an incomplete statistics, in the first half of 2014, the price of LED lighting fell sharply, and the decline has fallen below the 20% mark. In fact, since 2012, LED lighting prices have experienced a continuous and volatile decline, with a decline of more than 1/3 of the original price, a decline of 40%. For example, Qinshang optoelectronics Co., Ltd. recently announced a high-profile low-cost strategy. The price of its LED street lamp is more than 4 yuan/w, and the price of ledt8 lamp is about 14 yuan, which is far lower than the production cost of most enterprises in the industry, causing an uproar in the industry

as for the price plunge, some people in the industry believe that technology continues to drive the production cost of led to the price decline, but others can not help but speculate that this is a price war caused by fierce market competition. In an interview with the media, the relevant person in charge of Qinshang optoelectronics said that low price is not equal to low quality. The new products launched this time will help dealers seize the trillion lighting replacement market, and the income obtained will eventually help Qinshang make up for the loss of product price

despite the firm's persuasion, some insiders are still worried that such market dumping, regardless of the cost of vigorously developing green transportation, will greatly disrupt the current market competition order and bring great disasters to the LED industry ecology

lack of mandatory national standards multiple standards fight

lack of standards is the key! In the industry, many enterprises will say the same sentence. In their eyes, the main reason why the LED industry is so chaotic is that the national mandatory standards have not been issued yet. According to the data, as early as 2012, the Ministry of industry and information technology of the people's Republic of China organized the formulation of the integrated standardization technology system for semiconductor lighting, and Guangdong, Jiangxi, Fujian and other provinces and cities have also issued corresponding standards for LEDs. In addition, according to the lighting needs of different occasions, there are different specifications, industry standards, international standards, etc., saying that LEDs have no standard and can be pulled off and shut down is really a little wrong

but it is worth noting that neither national standards nor local standards are mandatory. Including five relevant standards expected to be completed by the Ministry of industry and information technology in 2014: performance requirements for LED bulb lamps, color rendering of white LED light sources, technical requirements for surface emitting LED lamps, measurement methods for LED lamps, and LED lamps - accelerated life evaluation methods, all of which are also industry recommended standards. In addition, there are no relevant standards for indoor lamps such as LED bulb lamps and LED tubes

some LED manufacturing enterprises have made it clear that the industry almost does its own work, and the standards in many places are self-made by enterprises, which inevitably leads to the phenomenon of mixed LED products. As there are fights in local standards, the phenomenon that products from one place cannot be used in other places also occurs frequently. As for some non brand enterprises, there may be no standard at all, as long as the appearance is like it

industry insiders said that the effectiveness and influence of various standards have been quite limited since their implementation. The main reason is that the formulation of China's led national standards and industry standards is not perfect, and there is a lack of key indicators such as LED life, color temperature, heat dissipation, etc., resulting in a low technical threshold, thus losing the dominant position of national standards

in recent years, more and more enterprises have entered the LED lighting industry, but most enterprises have not really seen the characteristics, situation and market pattern of the LED lighting industry, and cannot find the direction, resulting in many enterprises being very impetuous in terms of production, sales and channel layout. He believes that in the future, LED will face a big wash, and at least 50% of enterprises will be eliminated

when the industry forms a unified recognition of the standard in the future, the price may correspond to the performance, and the enterprise can also obtain reasonable profits, and finally form a market atmosphere in which good money expels bad money, but it still needs some time to transition

for the current LED industry, policy subsidies are very necessary. As the development trend of the LED industry is still rising, too many news are also revealing that the new LED policy will also be officially introduced. Once the LED is regulated by the subsidy policy, the market management chaos and industry development of the LED industry will also be limited to a certain extent, and there will be a good solution to the causes of frequent led problems. When there are good solutions for the causes of frequent led, it may be the spring of the LED industry, so that the LED industry can maintain a steady pace, continue to develop at a high speed, and better serve users

Copyright © 2011 JIN SHI